Boticario plant-based medicinal products with a focus on cannabis, lavender, marigold, jasmine, basil, and more. Vegan and gluten-free.
My challenge as designer is to blend traditional medicinal aesthetics, dispel cannabis prejudices, instill confidence in older adults, while also attracting younger and recreational cannabis consumers. Trustworthy, appealing, and rooted in nature.
Branding Proposal: logo, applications, packaging, special summer products.
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